October newsletter-Linked In suggestions

We are well and truly settled into the last half of the year and now is the time to start working on your marketing strategy for 2012, giving you plenty of time for planning and implementation. For this coming month only, we are offering a Business/Marketing Review to help!

To assist with your marketing / business development efforts this month we are focussing on the importance of LinkedIn in business:

Generating New Leads on LinkedIn

In comparison to Facebook, which is the “pub lounge” of Social Media (relaxed, chat a bit), LinkedIn requires a more professional approach to ensure that your business gets the most benefit from your activity.

Follow these 6 ways to use LinkedIn and you should see great results in lead generation for your business:

LinkedIn Answers: This is a section in LinkedIn where people who want to ask questions about business go to get advice. And guess who’s giving the advice? You are, because you’re an industry-insider with a lot of helpful knowledge. Using this approach one business generated more than £40,000 additional revenue over the course of a year.

LinkedIn Applications: One of the more interesting places to visit on LinkedIn is the Applications area. This is where you can go to add new and interesting apps that will improve the experience people have on your LinkedIn page. By adding your blog posts, what books you recommend or even setting up simple surveys you can make your LinkedIn page far more interesting and informative.

LinkedIn Groups: You should definitely join several groups on LinkedIn. Don’t just join the obvious groups, it’s also worth joining groups outside your industry that might help you grow your business. Networking, whether face-to-face or online, is all about establishing relationships with as large a reach as possible. For example, if you are an accountant, in addition to joining accounting groups you should also join groups for business owners, restaurateurs, entrepreneurs and other groups outside your immediate circle.

LinkedIn People: This is great for sales people, people looking for jobs and business-to-business owners who want to get their foot in the door of a large corporation. Just do a search in the upper-right-hand box for your target company. Click on the company. Now, on the right hand side, you’ll see a box that will show you your first connection (also known as a direct connection) and your second connections. Assuming you have no first or direct connections, click on the second connections link. This will bring up a list of names of people at your target company. At the bottom of the profile, you’ll see a list of your shared connections. From that point on, it’s a doddle – just ask your friends to introduce you via LinkedIn to the people at your target company and you will have the introductions you need.

LinkedIn Direct Ads: LinkedIn has an advertising program that can be used to drive new prospects to your landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work and can be a valuable source of leads if managed correctly.

LinkedIn Mobile: If you haven’t already downloaded it to your smart phone, just go to your app store and download it for free. The LinkedIn mobile app is best used when you’re at a trade show or an event where you’re making one-on-one contacts. During a conversation with a prospect, ask them to turn on LinkedIn on their smart phone. Then, bump your phones together lightly. If their settings are correct, LinkedIn will transfer your contact information between phones using Bluetooth.

… and don’t forget the basics – update your profile, set up a personalised URL (go to “Edit Profile”), add your Twitter profile and connect with as many people as possible on a regular basis.

Business / Marketing Review

In October and November we are again offering a free business / marketing review (limited to first 5 requests only I’m afraid). We will provide a brief survey to help understand where your key opportunities lie. This will be followed by a conference call with members of the IRUN business development team to help identify how these opportunities may be maximised. If you would like to undertake this review please let me know by email or call on 01437 700124.

Remember we help make your phones ring by qualified prospects wanting to do business with you now!

If you would like us to cover any topics at all, then please just ask, we’ll do all the research to save you the time.


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